Archive for alcohol

Damn Right

Posted in Uncategorized with tags , , , , on June 27, 2009 by Arthur

Recently, I was looking through an old issue of a men’s magazine and I saw the following advertisement for Canadian Club Whiskey:

Canadian Club
The pictures and text are obvious throwbacks to the 1960’s when a man was a man and evidently, people of color didn’t roam the streets. This type of advertising is really insulting as it attempts to entice an audience via lackluster tactics. It seems that no matter what decade, whether it’s the 1960’s or the 2000’s, women are and always will be sex objects. The text of the ad only reinforces the sexual behavior of men by letting us know that since our fathers were promiscuous, we should be too.

“Your mom wasn’t your dad’s first. He went out. He got two numbers in the same night. He drank cocktails.”

Personally, my father used to drink a lot and be verbally abusive to my mother, so does that mean I should get inebriated with delicious Canadian Club Whiskey and disrespect women? No. And as a man who believes in individuality, why the hell would I have any desire to be like my father? He’s a good man now but has different perspectives and goals. Parents hope to give their children better opportunities than they had, so for the kids to end up just like them seems as depressing as this advertisement’s aim.

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