Damn Right

Recently, I was looking through an old issue of a men’s magazine and I saw the following advertisement for Canadian Club Whiskey:

Canadian Club
The pictures and text are obvious throwbacks to the 1960’s when a man was a man and evidently, people of color didn’t roam the streets. This type of advertising is really insulting as it attempts to entice an audience via lackluster tactics. It seems that no matter what decade, whether it’s the 1960’s or the 2000’s, women are and always will be sex objects. The text of the ad only reinforces the sexual behavior of men by letting us know that since our fathers were promiscuous, we should be too.

“Your mom wasn’t your dad’s first. He went out. He got two numbers in the same night. He drank cocktails.”

Personally, my father used to drink a lot and be verbally abusive to my mother, so does that mean I should get inebriated with delicious Canadian Club Whiskey and disrespect women? No. And as a man who believes in individuality, why the hell would I have any desire to be like my father? He’s a good man now but has different perspectives and goals. Parents hope to give their children better opportunities than they had, so for the kids to end up just like them seems as depressing as this advertisement’s aim.

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3 Responses to “Damn Right”

  1. There’s an ad for something else that uses this design but reverses it, with “your dad wasn’t your mom’s first.” I saw it in Bitch magazine I do believe… If you’d like, I can find it and tell you what it’s for. BTW, enjoying your blog thus far. Keep up the good work!

    • I really appreciate your feedback. i would also love if you can find that design. It sounds really rad!

    • That’s funny, I initially saw this as a feminist ad because I misread it to say just that. And it made me laugh at the thought of our newest generation of wannabe patriarchs getting apoplectic imagining their own moms having real lives and carnal pleasures before their ownership was transferred to their current household slaveowner. Then I realized that it’s just more “women are sex objects to be accrued” and “only chauvinists are real men” tripe. *le sigh*

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